Hey there, Frank & Fable is a small design and web studio based in Bundanoon, NSW, helping brands big and small look sharper and connect better with their customers. I design brands and websites that are easy to love and built to grow with your business. Whether you’re starting fresh or refining what you’ve already got, I’ll help you create something clear, consistent and professional.
A few common questions
Mostly small local businesses — cafés, builders, law firms, and retail around the Southern Highlands and Goulburn region. If you care about what you do and want your brand to look the part, we’ll work well together.
I’m based in Bundanoon, NSW and love working face-to-face across the Highlands and Goulburn, but I also work with clients remotely all over Australia. Zoom and email keep things easy wherever you are.
I design brands, logos, websites and all the words that go with them. That includes everything from visual identity and content writing to website design and development. Basically — if it helps people understand and trust your business, I can help.
It starts with a chat about where things feel unclear — your goals, audience and what’s not working now. From there, I’ll guide you through a simple, step-by-step plan to refresh your brand or website. You’ll know what’s happening at every stage, and end up with tools you can keep using long after we’re done.
Every project’s different, but I’ll always give you a clear quote before we start. As a guide, branding projects (logo, visuals, messaging) usually start from $2,000, and depend on how deep we go. If you’re not sure where to start, we can talk through your goals first and figure out what’ll make the biggest difference for your budget.
Website projects typically start from $10,000 and depend on size and features. If you’re not sure where to start, we can talk through your goals first and figure out what’ll make the biggest difference for your budget.
Simple logo or one-page site projects take a week or two. Larger websites or full brand packages usually take four to six weeks from start to finish. We’ll set clear milestones so you know exactly what to expect.
Yes. I build all websites so you can easily edit text, photos and pages yourself — no ongoing fees or locked systems. I’ll also give you a simple guide so you feel confident keeping things up to date.
Absolutely. I can help with updates, new pages, content tweaks or even a full refresh down the track. Some clients check in every few months, others just once a year. It’s flexible.
Of course. Many projects start that way — then grow into full brands once you see what’s possible. Whether you need a logo, a website, or both, I’ll help you build something consistent and easy to grow with.
You’ll deal directly with the person doing the work — no middle layers, no outsourcing. I take the time to understand your business and explain what’s possible in clear, practical terms. My goal isn’t just good design — it’s helping your business grow through clarity and trust.
I work from my home studio in Bundanoon — coffee in hand, Hugo (chocolate labrador) at my feet, and Jemima and Jagger (two ragdolls) supervising from the window. Most of my clients are in the Southern Highlands and Goulburn region — Bowral, Moss Vale, Mittagong, Marulan, Crookwell and beyond.
Get in touch. Tell me what’s not working, and I’ll help you figure out what will make the biggest difference — whether that’s a quick fix or a full rebrand. From there we’ll map out a simple plan and get started.
It’s just me — Liam. A designer and developer in Bundanoon, helping local businesses tell their story and connect with the right customers. Frank’s the honest, straight-talking half of how I work; Fable’s the story-driven, creative half. Together my approach keeps things balanced: clear thinking, a bit of cheek, and design that makes sense to real people.
